Chris anderson has gotten a lot of mileage out of a concept he refers to as the long tail. The book was initially published on july 11, 2006, by hyperion. Business editor, asia business editor based in hong kong. Walmart as a long tail marketplace the robin report. I, too, have been beating that drum for a long time.
The idea of the long tail business model was ignored for so long because of the constraints of needing to sell your product in a physical form at a brick and mortar store. We all know that if you want to open a successful restaurant one of the consideration is location. Chris anderson is the ceo of 3d robotics and founder of diy drones. Read quicklet on chris andersons the long tail cliffnotes like summary by tom szollosi available from rakuten kobo. Why the future of business is selling less of more. Long tail web resources long tail print resources long tail references 4 of up to 20 anderson, c. I like this approach, as the long tail is not a howto, but a because why. Two years later, he publishes the eponymous book, where he elaborates his theory. Investor and publisher will hearst notes that there. A new economic principle is the the long tail, discovered and named by the editor of wired magazine, chris anderson.
However, andersons response on his website is compelling. The new york times bestseller that introduced the business world to a future thats already herenow in paperback with a new chapter about long tail marketing and a new epilogue. Dont mistake walmarts long tail move as replacing or diminishing the big box business. Winner of the gerald loeb award for best business book of the year in the most important business book since the tipping point, chris anderson shows how the future of commerce and culture isnt in hits, the high. The notion of giving people access to a plethora of products that were heretofore unobtainable i disliked this book for two reasons. The book, andersons first, is an expansion of his 2004 article the long tail in the magazine. It appeared on the new york times nonfiction best sellers list. With great anticipation, i preordered chris andersons the long tail two months ago. In addition to the original research that drives so much of his argument, chris has also included some fascinating stories. As the cost of reaching consumers drops dramatically, our markets are shifting from a onesizefitsall model of mass appeal to one of unlimited variety for unique tastes. The products in andersons long tail are at the opposite end of the spectrum from the rare blockbuster hit.
Chris andersons book on the topic, the long tail, is due out from hyperion this summer. Nov 23, 2017 in october 2004, chris anderson, editor in chief of wired magazine, published an article titled the long tail. Anderson argued that products in low demand or with low sales volume can collectively make up a market share. His next book, free, will be published in 2009 by hyperion. The long tail navy general library program downloadable. He is known for his 2004 article entitled the long tail. Download it once and read it on your kindle device, pc, phones or tablets. The long tail approach allows the retailer to generate sales from obscure items that are not found anywhere else. What emerges is not a rosy picture of the fate of longtail products. In the most important business book since the tipping point, chris anderson shows how the future of commerce and culture isn t the new york times bestseller that introduced the business world to a future that s already here now in paperback with a new chapter about long tail marketing and a new epilogue.
On a demand curve they make up the long tail, and anderson contends that the explosive growth in longtail retailing, made possible by the internet, is changing the face of american business. Dec 05, 2006 the long tail of innumerable tinysellers is populated by old hits as well as new and old niche items. Jul 08, 2008 in the most important business book since the tipping point, chris anderson shows how the future of commerce and culture isnt in hits, the highvolume head of a traditional demand curve, but in what used to be regarded as misses the endlessly long tail of that same curve. Chris andersons theory of the long tail became one of the most. His 2004 article the long tail in wired was expanded into a book in 2006, titled, the long tail.
If the top 20% of products account for 80% of sales, then the. The book was listed in the new york times nonfiction best sellers list. Communication theories analyze the following book anderson c. I received it last week and have read it through fairly quickly.
Dardens phil pfeifer turns the long tail on its head blog. Description book the long tail by chris anderson the new york times bestseller that introduced the business world to a future that s already here now in paperback with a new chapter about long tail marketing and a new epilogue. The long tail of innumerable tinysellers is populated by old hits as well as new and old niche items. The book, anderson s first, is an expansion of his 2004 article the long tail in the magazine. Jon krakauer wrote into thin air, another book about a mountainclimbing tragedy, which became a publishing sensation. The long tail, in business, is a phrase coined by chris anderson in 2004. Finished chris andersons the long tail this morning, and while ive been following the discussion around these issues and chiming in occasionally since his original essay was published, i still found the book completely stimulating and fun to read. Mesmerized by a little wiener dog chasing his tail making him look like a cheerio at the animal shelter, hank declares him to be the new zipzer dog. Back in 2006 when andersons article was published, the new york times made an astute observation about the outcome of the long tail system which still holds true. When so many people are wasting countless millions on ineffective marketing the long tail is the doorway to a method of marketing products or services that is absolutely free to implement. Back in 2004, i read christopher andersons famous wired magazine article, the long tail, later turned into a book of the same name. The year before youtube was founded, chris anderson, who was then the editor of wired published an article and. The long tail, by wired editorinchief chris anderson, is based on his theory on the changing face of consumption, and what it means for business. Why the future of business is selling less of more kindle edition by anderson, chris.
In 1994 he joined the economist and in 2004 his the long tail article became the basis for his the long tail. He is the former editorinchief of wired magazine, a position he took in 2001. I enjoyed the book as it was much more of a social commentary than a business manual. Quibbling over the historical anchoring of the long tail is, of course, my traditional bloggish way to segue into assessing the book from the perspective of anglosphere themes and concepts. Simpson wrote a book called touching the void, a harrowing account of near death in the peruvian andes. If you are the publisher or author of this book and feel that the.
A year later in 2005, he was selected as the best editor of the year. Andersons publishers at hyperion are using their disneyhoned promotional prowess to market the long tail as the most important business book since malcolm gladwells. Accelerate the way you evolve boost your life and career with the best book summaries. However, anderson s response on his website is compelling. The long tail concept is very cute, but after reading it, i cant stop thinking about the story of searsroebuck which anderson writes about. In october 2004, chris anderson, editor in chief of wired magazine, published an article titled the long tail. According to chris andersons article the long tail, in order for a cd to be worth stocking at a. In the most important business book since the tipping point, chris anderson shows how the future.
Anderson is the editor of wired and the author of the 2006 bestseller the long tail, and free is essentially an extended elaboration of stewart brands famous declaration that. Why the future of business is selling less of more book. Their roughly 4,700 stores can be used for both shopping and shipping. Reprinted with permission of booklist, 2006, american library. The long tail summary by chris anderson covers why the future of business is selling less of more and why you should accept that. Jul 02, 2009 the long tail is a book i recommend all my clients to read. This profoundly changes both consumer behavior and business strategy. Chris anderson born july 9, 1961 is a britishamerican author and entrepreneur. Rss feed debating the long tail university of washington. The year before youtube was founded, chris anderson, who was then the editor of wired published an article and then later a book explaining the long tail.
So far, the winners in the long tail scenario arent publishers but the online booksellers and the databases that aggregate their titles, making books stranded on the dusty. This may be the most important work on digital media. The long tail is a book i recommend all my clients to read. The former dominance of bestsellers has been augmented by the new dominance of innumerable tinysellers, thanks to the internet. Anatomy of the long tail the internet marketplace allows companies to produce and sell a far wider range of products than ever before. The book argues that products in low demand or that have a low sales volume can collectively build a better market share than its. Quicklet on chris andersons the long tail cliffnotes. Use features like bookmarks, note taking and highlighting while reading the long tail. The one quibble with this book is that it is superfluous the original essayarticle combined with the website covers the issues more fully.
He was with the economist for seven years before joining wired magazine in 2001, where he was the editorinchief until 2012. A current article in hbr attacks the long tail on empirical grounds. In the most important business book since the tipping point, chris anderson shows how the future of commerce and culture isnt in hits, the highvolume head of a traditional demand curve, but in what used to be regarded as misses the endlessly long tail of that same curve. He wrote the long tail which first appeared in wired in october 2004 and then became a book, published by hyperion, in 2006. Prior to his position at wired, he was at the economist, where he served as u. I do not believe it represents any original ideas and it is, like most. The long tail is a powerful new force in our economy. Listed below are links to weblogs that reference debating the long tail.
He started the economist s internet coverage in 1994 and directed its initial web. In entertainment industries such as movies, television, music, and book publishing, a few. The expression was popularised by chris anderson, a former journalist at the economist and editor of wired magazine, in his book the long tail. Youve probably already read his earlier article, so i wont spend time summarizing it in fact, if youve read his article and all his blog entries, you probably dont need to read the book anyway, heres a quick take. The long tail pdf summary chris anderson 12min blog. In the second book in this new series, hank has finally persuaded his dad to get the family a dog, and hank couldnt be more excited. Using anderson s long tail approach, as outlined in anderson s book, the entire stock of inventory helps to pay for the operational costs of the whole. Jul, 2006 finished chris andersons the long tail this morning, and while ive been following the discussion around these issues and chiming in occasionally since his original essay was published, i still found the book completely stimulating and fun to read. Winner of the gerald loeb award for best business book of the year.
In addition to the original research that drives so much of his argument, chris has also. In fact, right off the bat, lore saw walmarts advantage over amazon and other pure eplayers. Chris anderson has 74 books on goodreads with 103693 ratings. The long tail comprises the numerous products in a category think songs, book titles, search words that sell in small numbers. When so many people are wasting countless millions on ineffective marketing the long tail is the doorway to a method of marketing products or services that is absolutely free to impplement.
The long tail by chris anderson books the guardian. Why the future of business is selling less of more is a book by chris anderson, editor in chief of wired magazine. Why the future of business is selling less of more, the long tail is. As noted above, people in the englishspeaking world have been successfully curious and idiosyncratic for many centuries. The long tail takes its title from those millions of niche buyers who show up on sales graphs as a. Chris andersons most popular book is the long tail. Anderson argued that products in low demand or with low sales volume can collectively make up a. For the first time in history, archives have a business model. Combine enough nonhits on the long tail and youve got a market bigger than the hits. The long tail takes its title from those millions of niche buyers who show up on sales graphs as a tail whose spending. In this excellent book, anderson tells that the story of the long tail is really about the economics of abundancewhat happens when the bottlenecks that stand between supply and demand in our culture start to disappear and everything becomes available to everyone. Jun 29, 2009 anderson is the editor of wired and the author of the 2006 bestseller the long tail, and free is essentially an extended elaboration of stewart brands famous declaration that. Youve probably already read his earlier article, so i wont spend time summarizing it in fact, if youve read his article and all his blog entries, you probably dont need to read the book. Web culture reveals the long tail of talent, and with barriers to entry rapidly disappearing, anderson sees a new, more open playing field in which inventorentrepreneurs makers will fuel.
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